Social & Communications Coordinator

Social & Communications Coordinator

Solinco is a leading sporting goods company with a global consumer base and wide presence in the sport of tennis. We are seeking a part to full-time, in-house Social & Communications Coordinator to help drive the social media and general marketing implementation of the organization. Applicant must be able to work at our Los Angeles location.
 

We’re looking for a creative, social media-savvy individual with a passion for digital content and storytelling. You stay on top of the latest social media trends, enjoy creating engaging content, and have a strong interest in sports marketing. Working with the Media and Content Lead, you’ll contribute to the strategic development and execution of content across social media, web, newsletters, product launches, campaigns, events, and public relations — from concept through to delivery.

 

What You'll Do:

Content Creation

• Assist in planning, creating, and scheduling engaging content across social media, email, and web.
• Write clear, compelling copy for newsletters, blog posts, and product launches.
• Support creative production, including photo and video shoots.
• Collaborate with internal teams and external creatives to brainstorm fresh content ideas.

Social Media Management

• Manage day-to-day posting and scheduling across all social media platforms.
• Assist in developing and executing content plans that align with brand goals.
• Engage with audiences by responding to comments, messages, and mentions in a timely, authentic way.
• Monitor trends and cultural moments to generate new content and marketing ideas.

Brand Communications

• Manage day-to-day communication and relationships with influencers, ensuring timely responses and professional interactions.
• Help manage relationships with influencers, athletes, and partners.
• Monitor press coverage and social mentions to help track brand presence.

Events & Activations

• Support planning and execution of brand activations throughout the year.
• Assist with event logistics, on-site coordination, apparel, and promotional materials.
• Assist with vendor and athlete communication during onsite media events. 

Analytics & Reporting

• Track social media, email, and campaign performance metrics.
• Compile reports and provide insights to optimize future campaigns.
• Monitor competitor activity and industry trends to inform strategy.

What You’ll Bring

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2–3 years of experience in marketing, communications, or social media (sports/tennis industry experience a plus).
• Passion for tennis and a strong understanding of the sport’s culture (preferred).
• A resourceful, proactive mindset and eagerness to learn new skills and support the Solinco mission and vision.
• Strong writing, editing, and storytelling skills with the ability to adapt voice for different platforms.
• Fluency in major social media platforms (Instagram, TikTok, YouTube, X) and an eye for emerging trends.
• Proficiency in Canva, Adobe Creative Suite, or similar design tools (preferred).
• Highly organized, detail-oriented, and comfortable managing multiple projects and deadlines.
• Excellent collaboration and communication skills, with the ability to work effectively across teams and adapt to the demands of the task at hand.
• A portfolio of work that highlights creativity, originality, and technical skills.
• A team-first mentality: you bring positive energy, curiosity, and a collaborative spirit.