Marketing and Branding Manager

Position: Marketing and Branding Manager 

Interested in a unique opportunity to be a pivotal force in bringing world class marketing expertise to the exciting and dynamic interior design industry within Chinese market. The Marketing Communications and Branding Manager will be responsible for driving twenty-first-century communications and branding practices within our organization. The position sets the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term. Experience in the publishing industry where content and layouts are done at the highest levels is a plus.

We respect that branding and communications requires a high level of taste and sophistication. The ideal candidate has the grit and determination to help us make the journey from unacceptable to good, and finally to great. The ideal candidate needs to achieve high credibility within our organization, particularly with the owner have advanced interpersonal skills, exceptional writing skills and lots of good creative yet practical ideas for content. 

Background: 

JinShang Group ((https://jinshangworld.com) ) is a diversified enterprise with a portfolio of companies, including WTL Design and JinShang. We are dedicated to delivering excellence across various industries. WTL Design (http://www.wtldesign.com) is an interior design company, headquartered in Beijing that offers turnkey solutions from first layout to construction completion. Over the past 20 years, we have built a solid client base that consists of about 80% international clients - covering industries from automotive and advertising to engineering and oil. Our main business is office spaces, but we are well versed in other fields, such as retail, brand experience centers, showrooms and private clubs. Since our founding, the WTL team has continued to grow and counts over 100 people to date. 

Key Responsibilities: 

• Generate sales leads and lead the team to achieve the sales goal in leasing
• Marketing and branding team management
• Planning and execution of all communications and media actions on all channels, including online and social media
• Assisting with product development, pricing and new product launches as well as developing new business opportunities
• Analyze past data within the company to identify ideal customers and opportunities
• Develop and improve the use of performance measures in the department
• Managing the budget for advertising and promotional items
• Writing content, and managing layout and graphic design
• Design websites, web-posts, WeChat posts, brochures and various other marketing materials
• Can photo edit and video edit when necessary
• Set the design aesthetic for the company’s public face

Job Requirements:

To be successful in this role, you need to have an international mindset while being deeply knowledgeable about the Chinese market. Your written Chinese is outstanding. You have a full toolkit, having not only directed various roles within branding and communications, but having also done them yourself. You are able to fill in the gaps with your deep skill set and hire and train an A team that gets results. You are also a process-oriented individual, who uses data collection to guide decision making and planning. 

Qualifications and Key Competencies:

• Excellent sense of style
• Outstanding written Chinese and English
• Have worked in a mature, systematic enterprise and possess experience in building systems from the ground up
• Capable of leading a team as well as participating in the implementation of specific tasks
• High cultural literacy, high emotional intelligence, strong comprehension skills, and strong logical thinking abilities
• Proactive in work, with strong collaboration skills among superiors, subordinates, and parallel departments
• Eager to learn, grow, and share knowledge and experience
• Passionate about their profession, with strong stress resistance and the ability to accept high-intensity overtime work
• Ability to refine brand operation strategies, yet practical

Desirable Assets:

• Interest in Interior Design
• Fluency in English
• Well traveled
• Enjoys, philosophy, literature, art
• Likes adventure